Momentum LMS Platform
A modern, AI-powered Learning Management Platform designed to deliver bite-sized, easily digestible courses that users can complete in 7, 14, or 21 days.
- 7, 14, or 21-day course formats
- Real-time progress tracking
- Rich content with video support
- Personalized recommendations
- Automatic course outlines
- AI-generated lesson content
- Video script generation
- HeyGen video integration
- 15 unique achievement badges
- Progress streaks tracking
- Points and leaderboards
- Tiered rewards (Bronze to Platinum)
- Platform-wide metrics
- User activity tracking
- Course performance stats
- Visual charts (Recharts)
| Layer | Technology | Purpose |
|---|---|---|
| Frontend | Next.js 14 + TypeScript | Modern React framework with server-side rendering |
| Hosting | AWS Amplify | CDN + SSR hosting with auto-deployment |
| API | AWS API Gateway (REST) | Scalable API with Cognito authorization |
| Compute | AWS Lambda | Serverless functions for business logic |
| Database | Aurora Serverless v2 | Auto-scaling PostgreSQL database |
| Cache | ElastiCache (Redis) | Session storage and query caching |
| AI | Amazon Bedrock (Claude) | AI-powered content generation |
| Video | HeyGen API | AI avatar video generation |
| Auth | AWS Cognito | User authentication + social login |
| Payments | Stripe (Ready) | Payment processing (mock complete) |
Value Proposition
Why Momentum stands out in the crowded LMS market and delivers unique value to both learners and businesses.
- Bite-sized daily lessons (15-20 min)
- Flexible learning on any device
- Engaging gamification and rewards
- Personalized course recommendations
- Track progress and achievements
- Social login (Google, Facebook, Apple)
- AI-powered content generation
- Comprehensive admin dashboard
- User management and analytics
- Scalable serverless architecture
- Pay-per-use AWS infrastructure
- Ready for enterprise customization
| Feature | Momentum | Traditional LMS |
|---|---|---|
| Course Creation Time | 5 minutes (AI) | 2-4 weeks |
| Content Cost per Course | Under $5 | $500 - $5,000 |
| Video Generation | AI Avatar (HeyGen) | Professional recording |
| Infrastructure | Serverless (pay-per-use) | Fixed servers |
| Scaling | Automatic | Manual provisioning |
| Gamification | Built-in (15 badges) | Often requires plugins |
| Analytics | Real-time dashboard | Basic reporting |
Learning Management
Comprehensive course and lesson management designed for modern, mobile-first learners with bite-sized content that fits into busy schedules.
- Draft, Published, Archived states
- Category-based organization
- Rich text content (React Quill)
- Course thumbnails and media
- Pricing and enrollment settings
- Day-by-day lesson structure
- Video content integration
- Action items per lesson
- Resource links and downloads
- Lesson ordering and sequencing
- "Mark as Complete" functionality
- Time spent tracking
- Progress bars and visualization
- Resume where you left off
- User notes support
- Category similarity scoring
- Enrollment history analysis
- Personalized suggestions
- Dashboard integration
- Click-through optimization
| Category | Description | Target Audience |
|---|---|---|
| Technology | Programming, software development, IT skills | Developers, IT professionals |
| Business | Management, leadership, entrepreneurship | Managers, entrepreneurs |
| Personal Development | Productivity, mindfulness, soft skills | All professionals |
| Marketing | Digital marketing, SEO, social media | Marketers, business owners |
| Design | UX/UI, graphic design, creativity | Designers, creatives |
| Finance | Investing, budgeting, financial literacy | Individuals, professionals |
AI Content Generation
Revolutionary AI-powered course creation using Amazon Bedrock (Claude) for text content and HeyGen for video generation. Create complete courses in minutes, not weeks.
- Course outline generation
- Lesson content creation
- Quiz and assessment generation
- Video script writing
- Action items creation
- Configurable AI presenters
- Multiple avatar options
- Automatic script-to-video
- Direct S3 storage
- MP4 output format
- Automatic error handling
- Parallel lesson processing
- Progress tracking
- Admin notifications
- Job history and metrics
- Admin review required
- Edit before publish
- Regenerate individual lessons
- Content flagging system
- Quality scoring
| Component | Cost per Course (14-day) | Notes |
|---|---|---|
| Amazon Bedrock (Claude) | $0.50 - $0.70 | Text content generation |
| HeyGen Videos | $140 - $210 | ~$10-15 per lesson video |
| AWS Services | $5 - $10 | Lambda, Step Functions, S3 |
| Total (with video) | $150 - $250 | Full course with videos |
| Total (text only) | <$5 | Text-based course |
Gamification & Engagement
Comprehensive badge and achievement system designed to boost learner motivation, increase completion rates, and create a sense of accomplishment.
- First Course Completed
- First Lesson Completed
- Profile Completed
- 3-Day Streak
- 5 Courses Completed
- 7-Day Streak
- Quick Learner (fast completion)
- Category Explorer
- 10 Courses Completed
- 14-Day Streak
- Category Master
- Speed Demon
- 25 Courses Completed
- 30-Day Streak
- All Categories Mastered
- Lifetime Learner
| Statistic | Description | Used For |
|---|---|---|
| Total Points | Cumulative points from all activities | Leaderboards, rewards |
| Current Streak | Consecutive days of learning | Streak badges, motivation |
| Longest Streak | Best streak achieved | Personal records |
| Courses Completed | Total courses finished | Milestone badges |
| Lessons Completed | Total lessons finished | Progress tracking |
| Time Spent | Total learning time | Analytics, dedication badges |
| Badges Earned | Achievement count | Profile showcase |
Analytics & Insights
Comprehensive analytics dashboard providing real-time visibility into platform performance, user engagement, and course effectiveness for data-driven decision making.
- Total users and growth rate
- Active users (DAU/WAU/MAU)
- New enrollments trend
- Course completion rates
- Revenue metrics (when enabled)
- Enrollment numbers
- Completion percentages
- Average time to complete
- Drop-off analysis
- Category performance
- Login frequency
- Session duration
- Feature usage
- Peak activity times
- Retention cohorts
- Line charts for trends
- Bar charts for comparisons
- Pie charts for distributions
- Real-time updates
- Export capabilities
| KPI | Target | Measurement |
|---|---|---|
| Course Completion Rate | >40% | Completed enrollments / Total enrollments |
| Daily Active Users | 30% of registered | Users with activity in past 24 hours |
| Enrollment Conversion | >15% | Enrollments / Course page visitors |
| Average Session Duration | >15 minutes | Time spent per login session |
| 7-Day Retention | >50% | Users returning within 7 days of signup |
| API Response Time (P95) | <300ms | 95th percentile API latency |
Administration
Comprehensive admin dashboard with 8 dedicated sections for complete platform management, user administration, and content control.
- Search by name or email
- Filter by role (Admin/Premium/Free)
- Edit user demographics
- Manage learning preferences
- Track profile completion
- Create, edit, delete courses
- Rich text editor (React Quill)
- Publish/unpublish toggle
- Category assignment
- Pricing configuration
- Create, edit, delete lessons
- Video content management
- Action items editor
- Lesson ordering
- Resource attachments
- Trigger course generation
- Monitor job status
- Review generated content
- Edit before publishing
- Regenerate lessons
| Section | Purpose | Status |
|---|---|---|
| Dashboard Overview | Quick stats and recent activity | Complete |
| User Management | Full CRUD for user accounts | Complete |
| Course Management | Course CRUD and publishing | Complete |
| Lesson Management | Lesson CRUD within courses | Complete |
| Analytics | Platform metrics and charts | Complete |
| AI Generation | Content generation control | Complete |
| Badge Management | Achievement configuration | Complete |
| Settings | System and security settings | Complete |
Security & Authentication
Enterprise-grade security powered by AWS Cognito with social login support, role-based access control, and comprehensive audit capabilities.
- Email/password authentication
- MFA support (optional)
- Password policies
- Account recovery via email
- Email verification
- Google OAuth
- Facebook OAuth
- Apple Sign In
- Automatic attribute mapping
- Federated identity
- Admin - Full platform access
- Premium - All courses + features
- Free - Limited course access
- JWT token validation
- Route protection
- VPC isolation for database
- IAM least privilege
- Secrets Manager
- Encryption at rest
- HTTPS/TLS everywhere
| Trigger | Purpose |
|---|---|
| Pre-signup | Email validation and custom signup logic |
| Post-confirmation | Create user record in database |
| Pre-authentication | Account status verification |
| Post-authentication | Login logging and analytics |
| Pre-token generation | Inject custom claims (role, user_id) |
Product Roadmap
Strategic development timeline from MVP completion through growth and scale phases, with clear milestones and success criteria.
Core platform is production-ready with AI generation, gamification, analytics, and full admin panel. Recent additions: course auto-completion, JWT auth header, video scripts, PDF references. Remaining tasks: real Stripe integration, SES email notifications, and advanced search.
| Feature | Effort | Priority | Status |
|---|---|---|---|
| Real Stripe Integration | 2-3 days | P1 | Mock Complete |
| SES Email Notifications | 1-2 weeks | P2 | Planned |
| OpenSearch Integration | 2-3 weeks | P3 | Planned |
Business Model
Flexible pricing tiers designed for scalable revenue generation with clear value propositions for different user segments.
- Access to free courses
- Basic progress tracking
- Limited course catalog
- Email support
- Mobile-friendly access
- Full course catalog access
- Advanced analytics
- All badges and achievements
- Priority support
- Downloadable resources
- Personalized recommendations
- Dedicated instance
- Custom branding
- SSO integration
- Admin training
- SLA guarantee
- Custom course development
| Scale | Users | Monthly AWS Cost | Cost per User |
|---|---|---|---|
| MVP | 1,000 | ~$200 | $0.20 |
| Growth | 10,000 | ~$1,760 | $0.18 |
| Scale | 100,000 | ~$10,250 | $0.10 |
* Costs decrease per user at scale due to serverless efficiency and bulk pricing. Excludes video generation costs which are optional and usage-based.
| Scenario | Premium Subscribers | Monthly Revenue | Gross Margin |
|---|---|---|---|
| Year 1 (Conservative) | 500 | $14,500 | ~85% |
| Year 2 (Moderate) | 2,500 | $72,500 | ~87% |
| Year 3 (Optimistic) | 10,000 | $290,000 | ~90% |
* Based on 10% free-to-premium conversion rate and $29/month premium pricing. Additional revenue from enterprise contracts not included.